{"title":"The Purify Collection","description":"The Purify Collection By Melanie Newman Salon Essentials has been f\u003cspan\u003eormulated to exacting specifications for all breed and coat types, utilising natural plant derived ingredients Purify is for the ultimate deep cleanse and clarifying shampoo. Formulated to wash toxins and pollutions from the skin and coat using activated charcoal, Earth’s natural cleaner. Purify will remove build up in the coat while using natural antioxidants to keep coat healthy and strong. Purify is a natural whitener without any of the harsh bleaching agents. Melanie Newman Salon Essentials Purify collection is formulated for all breeds, with a formula designed to wash toxins from the skin and coat the Purify collection will leave your pet looking and feeling anew. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Deep Cleansing \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Removes toxins and pollutions from the coat \u0026amp; skin\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Natural whitener\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Eliminates odour\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e• Adds Coat Volume \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003epH balanced, pet friendly, no SLS or parabens, no petro-chemicals and no synthetic perfumes. 100% pure and natural.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003etrialed and tested in some of Australias leading professional grooming salons.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFormulated to exacting specifications, and utilising natural plant derived ingredients this gentle shampoo cleans and balances the canine skin with optimal coat conditioning and shine.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBenefits: Free from harsh synthetic chemicals, Melanie Newman Salon Essentials Purify Shampoo is activated with Charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram and Lavender. Enriched with Vitamin E, PURIFY provides a clean, fresh smelling coat with a natural shine.\u003c\/span\u003e","products":[{"product_id":"purify-dog-scrub-200-g","title":"Purify Dog Scrub 200 G","description":"\u003cp\u003eExperience a luxurious purifying treatment with our Purify Scrub, designed to exfoliate your dog's dead skin cells and help remove the dead coat. This effective scrub leaves your dog's coat and skin feeling soft and silky. Infused with activated charcoal, sandalwood, lavender, and sea salt, it draws out pollutants and toxins from your dog's skin and coat, promoting a healthy and revitalized appearance.\u003c\/p\u003e\n\u003cp\u003eEach application releases soothing aromas of sandalwood, marjoram, and lavender essential oils—the warm, woody scent of sandalwood harmonizes with the calming notes of marjoram and the gentle fragrance of lavender, leaving your dog smelling fresh and clean.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cp\u003e- Deep Cleansing: Activated charcoal and sea salt exfoliate dead skin cells and remove impurities.\u003cbr\u003e- Natural Whitener: Brightens the coat without harsh bleaching agents.\u003cbr\u003e- Eliminates Odor: Removes unpleasant smells for a fresh scent.\u003cbr\u003e- Detoxifies Skin and Coat: Draws out toxins and pollutants for healthier skin and fur.\u003cbr\u003e- Softens and Silkens Coat: Leaves your dog's coat feeling soft and silky.\u003c\/p\u003e\n\u003cp\u003eOur pH-balanced, pet-friendly formula contains no SLS, parabens, petrochemicals, or synthetic perfumes. It's 100% vegan and free from palm oil. Trusted and used by professional groomers in thousands of salons worldwide, this scrub delivers professional results at home.\u003c\/p\u003e\n\u003cp\u003eNatural Ingredients for a Deep Cleanse:\u003c\/p\u003e\n\u003cp\u003eFormulated with natural plant-derived ingredients, our Purify Scrub acts as nature's filter for your dog's coat. Activated charcoal draws toxins away with its natural adsorption powers, while sea salt exfoliates dead skin cells. Enriched with essential oils of sandalwood, marjoram, and lavender, it provides a soothing and refreshing grooming experience. Free from harsh synthetic chemicals, it's the ideal choice for both professional groomers and at-home pet parents seeking a professional finish.\u003cbr\u003e\u003c\/p\u003e","brand":"Melanie Newman Salon Essentials","offers":[{"title":"Default Title","offer_id":53913769345365,"sku":"MNPFB200","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/2392\/2773\/files\/19.png?v=1778639762"},{"product_id":"purify-dog-conditioner","title":"Purify Dog Conditioner","description":"\u003cp\u003eExperience the ultimate deep cleanse with our Purify Dog Conditioner, specially formulated for all breeds and coat types. Utilizing natural plant-derived ingredients and activated charcoal—Earth's natural cleaner—this luxurious conditioner replenishes and hydrates the coat while removing impurities, toxins, and pollutants from the skin and fur. Each application releases soothing aromas of Sandalwood, Marjoram, and Lavender essential oils—the warm, woody scent of sandalwood blends harmoniously with the calming notes of marjoram and the gentle fragrance of lavender, leaving your dog's coat smelling fresh and clean.\u003c\/p\u003e\n\u003cp\u003eDesigned not to weigh the coat down, the Purify Conditioner increases coat volume and serves as a natural whitener without harsh bleaching agents. It effectively eliminates odors, leaving your pet looking and feeling renewed.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cp\u003e- Deep Cleansing: Activated charcoal washes away toxins and pollutants.\u003cbr\u003e- Natural Whitener: Brightens the coat without harsh bleaching agents.\u003cbr\u003e- Eliminates Odor: Removes unpleasant smells for a fresh scent.\u003cbr\u003e- Adds Coat Volume: Lightweight formula increases volume without weighing down the coat.\u003cbr\u003e- Nourishes and Hydrates: Enriched with Vitamin E for a soft, silky coat with natural shine.\u003c\/p\u003e\n\u003cp\u003eOur pH-balanced, pet-friendly formula contains no SLS, parabens, petrochemicals, or synthetic perfumes. It's 100% vegan and free from palm oil. Trusted and used by professional groomers in thousands of salons worldwide, this conditioner delivers professional results at home.\u003c\/p\u003e\n\u003cp\u003eNatural Ingredients for a Deep Cleanse:\u003c\/p\u003e\n\u003cp\u003eInfused with activated charcoal for its toxin adsorption powers and essential oils of Sandalwood, Marjoram, and Lavender, our Purify Dog Conditioner offers a gentle yet effective grooming experience. Enriched with Vitamin E, it nourishes and balances your dog's skin while providing optimal coat conditioning and shine. Free from harsh synthetic chemicals, it's the ideal choice for both professional groomers and at-home pet parents seeking a professional finish.\u003cbr\u003e\u003c\/p\u003e","brand":"Melanie Newman Salon Essentials","offers":[{"title":"500ml","offer_id":53913769771349,"sku":"MNPFC500","price":16.5,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":53913769804117,"sku":"MNPFC5","price":54.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/2392\/2773\/files\/18.png?v=1778639772"},{"product_id":"purify-dog-shampoo","title":"Purify Dog Shampoo","description":"\u003cp\u003eExperience the ultimate deep cleanse with our Purify Dog Shampoo, specially formulated for all breeds and coat types. Utilizing natural plant-derived ingredients and activated charcoal—Earth's natural cleaner—this shampoo washes away toxins and pollutants from the skin and coat. Each wash releases soothing aromas of Sandalwood, Marjoram, and Lavender essential oils—the warm, woody scent of sandalwood harmonizes with the calming notes of marjoram and the gentle fragrance of lavender—leaving your dog smelling fresh and clean.\u003c\/p\u003e\n\u003cp\u003ePurify Shampoo removes buildup in the coat while natural antioxidants keep the fur healthy and strong. It's a natural whitener that brightens the coat without harsh bleaching agents. Designed to add volume without weighing down the coat, this shampoo leaves your pet looking and feeling renewed.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cp\u003e- Deep Cleansing: Activated charcoal washes away toxins and pollutants.\u003cbr\u003e- Natural Whitener: Brightens the coat without harsh bleaching agents.\u003cbr\u003e- Eliminates Odor: Removes unpleasant smells for a fresh scent.\u003cbr\u003e- Adds Coat Volume: Lightweight formula increases volume without weighing down the coat.\u003cbr\u003e- Nourishes and Strengthens: Enriched with Vitamin E for a healthy, shiny coat.\u003c\/p\u003e\n\u003cp\u003eOur pH-balanced, pet-friendly formula contains no SLS, parabens, petrochemicals, or synthetic perfumes. It's 100% pure and natural. Trusted and used by professional groomers in thousands of salons worldwide, this shampoo delivers professional results at home.\u003c\/p\u003e\n\u003cp\u003eNatural Ingredients for a Deep Cleanse:\u003c\/p\u003e\n\u003cp\u003eFormulated with activated charcoal for its toxin adsorption powers and infused with essential oils of Sandalwood, Marjoram, and Lavender, our Purify Dog Shampoo cleans and balances your dog's skin while providing optimal coat conditioning and shine. Enriched with Vitamin E, it ensures a clean, fresh-smelling coat with a natural shine. Free from harsh synthetic chemicals, it's the ideal choice for both professional groomers and at-home pet parents seeking a professional finish.\u003cbr\u003e\u003c\/p\u003e","brand":"Melanie Newman Salon Essentials","offers":[{"title":"500ml","offer_id":53913769836885,"sku":"MNPFP500","price":16.5,"currency_code":"GBP","in_stock":true},{"title":"5L","offer_id":53913769869653,"sku":"MNPFP5","price":54.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/2392\/2773\/files\/17.png?v=1778639774"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1049\/2392\/2773\/collections\/the-purify-collection.png?v=1778640078","url":"https:\/\/melnewman.co.uk\/collections\/the-purify-collection.oembed","provider":"MNSE-UK","version":"1.0","type":"link"}